Rehabilitation therapists have one of the toughest jobs out there. Helping patients restore their functions is a huge challenge. So much so that patients tend to begin viewing their therapy sessions as a chore. But there are ways that therapists can engage their patients outside of the clinic and spark an interest in their treatment, and develop a positive sentiment towards your facility. In this article, we’re going to talk about how you can leverage social media to drive patient engagement.
Facebook Business Page
Facebook has really stepped up its game when it comes to business pages. In 2017, a Facebook business page has become a must-have marketing piece. This is because a Facebook business page gives your clinic an opportunity to showcase your its personality. Here are some tips for sharing content on Facebook:
- Post content that will bring a smile to your audience’s face
- Post content that’s thought provoking
- Always post something that will be viewed as either entertaining or educational
More recently, Facebook has rolled out an entire suite of analytical tools for their business page users. These stats offer key information about your audience such as age, gender, and location. All of the experienced marketers will tell you that the key to creating effective messages is a deep understanding of your audience.
Instagram has risen to become one of the most relevant social media platforms today. They’re well aware of their rise to prominence, and have begun creating tools for businesses like yours that help make the most of their platform.
The Instagram business pages are capable of providing your will a plethora of data related to your ‘followers’, much in the same way that the Facebook business pages do. Furthermore, you don’t have to put as much effort into your posts. Instagram started as a purely picture sharing platform, so it’s really easy to snap a pic of your clinic, or take a selfie with a happy patient after their motion exercise, plug in some relevant hashtags, and be on your way!
Connect w/ Practice Perfect EMR
We’re very active on social media! Check out our profiles below: