When people think of marketing, they think of exorbitant expenses. They start tallying up all of the money they’ll be spending on advertisements, printouts, promoted posts, and the salary of the person they need to hire to coordinate all of this. But what if we told you that there are 5 great ways to market your clinic online for free? Here’s how:
1) Facebook Page
Facebook Pages provide you with another avenue for conversation between your clinic and your clients. There’s no costs associated with creating a Facebook Page, except what you’ll be paying your staff to manage it. The only time you’ll ever find yourself spending money of Facebook is if you decide to promote your posts. And while these have the potential to garner more impressions, they aren’t a requirement for success.
2) Instagram Profile
Instagram is another no-cost social media channel that enables you to get right in front of your target audience. On the surface, it’s a simple image sharing platform, but if you dig a little deeper, you’ll find that Instagram lets you do a lot more than post pretty pictures.
It’s common for users to include hashtags (#) with each of their posts. These hashtags offer a way to categorize your images, and group them with similar content. Users are able to search for specific hashtags, and view all of the content related to that topic. That said, figuring out the relevant hashtags in your community and attaching them to your posts is a great way to position yourself in front of your audience.
3) Online Reviews
When someone has no prior knowledge of your clinic, one of the first things they will do is research it online. And when they type your clinic’s name in Google, the results will likely include some reviews.
Good reviews are one of the most effective forms of online advertising. They provide your potential customers with a certain level of trust, especially if the public has great things to say about you.
If you’re starting your online presence from scratch, don’t be afraid to solicit reviews. For instance, if your clinic is cash-based, you can offer a discount on their treatment in exchange for a review.
4) Google My Business
Speaking of reviews, you’ll need a place to collect them! One of those places can be Facebook, but another is definitely Google’s My Business. My Business doesn’t just let people write reviews—it ensures that your business will be one of the top results when people search of it. This makes it very easy for them to access key information, such as its address, phone number, hours of operation, and website.
5) Email Marketing
When you want to offer a special promotion to your clients, send out your company newsletter, or update them on any major changes, you can rely on a mass email to get the job done. Practice Perfect users can do this by using the ‘Client Listing Report’.
By choosing to export the ‘Client Listing Report’ instead of printing it, a Microsoft Excel spreadsheet will be generated containing all of your patients’ contact information. One column in particular will be dedicated to their email address.
These are just a few ways to market your clinic online for free. There are many more ways to harness the power of the internet to get the word out there, but these will provide you with a good start.